1. Google Business Profile
Choose the right primary category, set service areas instead of showing a home address, add real job photos regularly and answer every review.
2. One page per service
A page each for your main services, written for customers, with photos of your own work, outranks a single page that lists everything.
3. Area pages with substance
Pages for the towns you cover work when they say something specific — jobs completed there, typical property types, travel times. Copy-pasted town names do not.
4. Reviews, steadily
A steady flow of genuine reviews matters more than a burst. Ask automatically when each job is closed.
5. The basics
- Consistent name, phone and address across directories
- Fast, mobile-friendly site
- Click-to-call on every page