Marketing for trades
More local jobs, without chasing quotes after dark.
Local search, Google Ads, a website that wins quote requests, missed-call text-back and quote follow-up — built for trades businesses that are busy on site all day.
The problem
The phone rings while you are up a ladder.
Trades businesses lose jobs to whoever answers first. Missed calls, slow quotes and no follow-up hand work to competitors who are not necessarily better.
Where enquiries are lost
- Missed calls while on site, never returned
- Quotes sent and never chased
- Reliant on word of mouth and one directory
- Website that does not show recent work
- Paying for leads shared with four other firms
- No reviews requested after good jobs
The system
How the trades system runs.
Every step below is configured once and then runs on every enquiry, in the same way, at any hour.
In practice
What we build and run.
Your own leads, not shared ones
Enquiries come to you directly from search and your website, rather than being sold to several firms at once.
Answered while you work
Missed calls get an instant text back and form enquiries get a reply with the questions you need answering, so you quote with the facts.
Quotes chased automatically
Every quote gets a polite follow-up sequence. Many jobs are won simply by being the firm that followed up.
Work that sells itself
Recent jobs become photos, pages and posts, and every finished job triggers a review request.
Included in a trades system
- Google Business Profile management
- Local service and area pages
- Google Ads and Local Services Ads
- Missed-call text-back
- Quote request forms
- Automated quote follow-up
- Before-and-after project content
- Review generation
- Job-level reporting
Questions
Practical answers.
By trade
Pick your trade.
Roofers
Roofing companies: more repair and replacement enquiries from local search, with storm-season surges answered and quotes followed up.
Plumbers & heating engineers
Plumbing and heating firms: boiler installs, bathrooms and emergency call-outs from local search, answered instantly and booked in.
Builders
Builders and renovation firms: extensions, loft conversions and refurbishments from qualified local enquiries, with long quotes followed up properly.
Electricians
Electrical contractors: rewires, EV chargers, solar and commercial work from local search, with quotes and certificates-due reminders automated.
Landscapers
Landscaping and garden design firms: design-led projects booked months ahead, with winter pipelines built from content and follow-up.
Free growth audit
Find out where your trades enquiries are being lost.
We review your advertising, landing pages, response times, follow-up and booking process, then show you the specific points where enquiries drop out.
What we review
- SEO foundations
- Content visibility
- Website conversion
- Tracking readiness
- Paid media readiness
- CRM and follow-up
No obligation. If the system you already have is working, we will tell you that.