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Unflawed

Paid Media

Meta ads for builders: reaching people before they search

People planning extensions and renovations browse for months. Meta ads put your finished projects in front of them early.

· 5 min read

Google captures people who are ready to request a quote. Meta reaches homeowners earlier, while they are still gathering ideas.

Lead with real projects

Short videos and photo sets of your own finished work outperform stock imagery and generic offers.

Qualify in the form

Ask project type, rough budget and timing. Fewer leads, but far fewer wasted site visits.

Retarget the interested

People who watched most of a project video are worth showing a testimonial or process explainer next.

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