AI & Automation
A well-set-up assistant answers common questions and captures enquiries out of hours. A badly set-up one annoys customers. The difference is in the setup.
· 5 min read
Complex advice, complaints and anything regulated should go to a human. Say clearly that the assistant is automated.
Train it on your own approved information, limit what it can promise, and review conversations regularly.
When you cannot answer, an automatic text keeps the customer talking to you instead of ringing the next business on the list.
A plain explanation of what happens between an enquiry arriving and a person picking up the conversation.
Most plumbing ad accounts chase emergency clicks. Here is how to structure campaigns so boiler, heat pump and bathroom work gets its own budget.
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